To match the minimal, modern style of this bridal gown company, SBA designed the Amsale flagship to feel more like a gallery than a store. All the surfaces in the 4,000 sq. ft. space are white, save for the stained ipe floors; only a few dresses are on display, with the bulk stored in back and presented individually to customers. SBA also custom-designed the precast concrete reception desk and seating platform to offset the pale, smooth surfaces.